Why Does Everyone Want Your Data
Data: companies want it, users have it, and it’s valuable because it can be used to sell people things. Beyond that, it’s not often made clear exactly what user data consists of, where it goes, and how it’s profitable. Why does this multi-billion dollar industry full of data brokers, advertisers, and technology companies exist? What’s in the data? “User data” is pretty much everything that a particular company knows about you....